Bridge | evet

Welcome to Bridge!

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Evet Tech
Evet Tech

Welcome to Bridge!

The Bridge is Evet’s online blog space, named after its principal purpose: to bridge the knowledge gaps in an ever-changing digital marketing field for retailers and publishers alike. Evet Technologies Inc. was founded by our team of digital marketing experts who have been in the affiliate marketing, Pay-Per-Click (PPC), and organic search engine marketing (SEM) space since the early 2000s. We launched our first product with Evet Guard, a Paid Search Engine Monitoring and Compliance Tool.

The idea for Evet Guard came about when we realized the affiliate marketing sector had quickly growing challenges that needed addressing and there was nowhere to look for solutions yet. Believing in the great development potential for this specialized field, we created Evet Guard to add value to and invest in affiliate marketing. And as the industry grows, so will we to continue releasing new products and develop new ideas. We want to share that journey with you on Bridge.

On Bridge, we like to get a little personal and share the myriad of affiliate marketing information we’ve come across in our own research. We’ll explain the ins and outs of the industry and talk about the different types of networks, strategies, and tools out there. We’ll also teach users how to expertly navigate our own Evet Guard program and how to effectively use our compliance products.

As you start following Bridge, we’ll make sure you’ll be equipped with the most useful, up-to-date news on a wide variety of topics, including but not limited to:

  • Affiliate Marketing
  • PPC Marketing
  • Organic Marketing
  • Compliance tools
  • PPC Compliance Products
  • Analytical Influencer Marketing
  • new marketing techniques

We aim to serve as a valuable resource for our retailer and publisher clients, helping them build strategies and brainstorm creative digital marketing ideas, but most importantly, showing them “behind-the-scenes.” Supported by our top engineers, we’ll report on industry guidelines, best practices, and research reports. Additionally, we’ll share pieces we found particularly thought-provoking, including educational blog articles and interviews from a variety of online marketing experts, connecting our users to the larger network of affiliate marketing.

Check out our About Us page if you want to hear more about our brand story or join our mailing list to get updates on the latest e-commerce trends. It’s great to have you here!

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What is Trademark Bidding?

Trademark bidding, also known as brand bidding, is a form of search engine advertising where a company buys ad space on the search engine results page (SERP) of certain keyword search terms, paying for the right to advertise there. Much like organic search results, ads are usually composed of a headline, a display URL, and description text. But because they can be listed above organic results and be the first thing people see, ad positions are highly coveted by digital marketers.

Evet Tech
Evet Tech